We break down the strategies, results, and impact behind our most innovative collaborations to inspire creators and brands alike.
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10 Tips for Content Creators: How to Co-Create Content That Aligns with Brands for Successful Collaborative Campaigns
In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to ensure campaigns resonate authentically and deliver measurable impact. You’ll learn how to align goals from the outset, conduct rigorous partner and audience research, establish clear […]
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The Hidden Tax Burden in Influencer Marketing and How They Inflate Your Campaign Costs
Influencer marketing has exploded as brands chase authentic audience engagement. It looks simple: you pay an influencer, they post about your product, and sales follow. But behind the scenes, there’s a hidden burden that can quietly inflate your budget and leave finance teams scratching their heads. Today, we’re pulling back the curtain on the two […]
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5 Secrets to Successful Business-Creator Partnerships
In the dynamic landscape of Kenyan business, staying ahead means embracing innovation and connecting with your audience in authentic, impactful ways. Today’s heroes are the vibrant, influential creators who are shaping narratives, driving trends, and capturing the hearts of millions across Kenya’s digital sphere. At Twiva, we believe creators offer an unparalleled opportunity for businesses, […]
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Black Friday: 5 Powerful Steps to Skyrocket Your Sales This Shopping Season
Black Friday isn’t just another shopping event. It’s the biggest stage for digital commerce. For Kenyan brands and SMEs, it’s the one time in the year when shoppers are actively looking to buy, not just browse. But with every brand shouting “discounts” and “mega offers,” how do you make sure yours doesn’t get lost in […]
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10+ Free & Affordable Content Creation Tools You Should Be Using
Ever wondered how Kenyan content creators stay ahead without breaking the bank? With a surge in online gig work, influencers, bloggers, and small businesses need tools that deliver quality without hefty fees. Lucky for us, there’s a vibrant ecosystem of free and budget-friendly content creation apps that fuel creativity, from graphics to video, and even […]
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10 Crisis Management Strategies for Influencers/Content Creators in Kenya
If you’re an influencer or content creator in Kenya, you’re probably no stranger to the crises that come with the highs and lows of the digital spotlight. One minute you’re trending on TikTok or Instagram for a witty skit, and the next, you’re facing a flood of comments demanding accountability.Public backlash in Kenya’s digital space […]
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Monetize Your Social Media: 10 Ways You Can Earn Online in Kenya Today
Have you ever wondered how influencers in Kenya turn likes and follows into real cash? The good news is, you can too! In this article, we’ll explore 10 top ways to monetize your social media in Kenya. By the end, you’ll have actionable ideas on how you can earn online in Kenya and enhance your […]
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Kenyan Digital Landscape 2025: A Comprehensive Overview
As we step into 2025, Kenya’s digital ecosystem paints a compelling portrait of significant growth in mobile connectivity, internet usage, and social media engagement. Based on the latest Digital 2025: Kenya report by DataReportal, this blog explores the key digital trends shaping Kenya in 2025, offering insights into population demographics, mobile connections, internet penetration, connection […]
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What the Digital 2025 Kenya Report Means for Social Media Influencers and Content Creators
Kenya’s digital landscape is evolving at a remarkable pace, and the Digital 2025 Kenya Report by DataReportal offers invaluable insights into this transformation. For social media influencers and content creators, these trends present both exciting opportunities and critical challenges. This blog explores what the latest data means for influencers and creators in Kenya, highlighting opportunities […]
Stories from the Frontline
Whether you’re a creator, brand, or agency, investor, or just curious about the future of digital commerce, the Twiva Newsroom is your inside track. Bookmark this page and check back often, as the Twiva story is just getting started.