We break down the strategies, results, and impact behind our most innovative collaborations to inspire creators and brands alike.
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The Rise of the Professional African Creator
African creators are no longer operating at the margins of the media economy.
They are becoming part of it.
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Audience vs Influence: Which Matters More to Brands in 2026?
For years, when brands would measure influencer marketing, more followers meant more influence.
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Why Most Creators Struggle to Monetise Their Audiences
Creators having an audience is one thing. Making money from that audience is another.
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How to Turn Your Content Into a Sustainable Career in 2026
There is a big difference between making content and making a living from content.
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7 Tips to Mastering the Business of Being a Content Creator
Being a content creator looks deceptively simple from the outside.
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10 Creator Income Streams Beyond Brand Sponsorships
The good news is that creators have more monetisation options than ever.
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How African Creators Are Actually Making Money
African creator economy is gradually moving from an attention economy into a business economy.
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Why Having Followers Is No Longer Enough to Become a Successful Creator in 2026
Followers don’t pay your bills. Value does.
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The State of Africa’s Creator Economy in 2026
The African creator economy has reached an interesting point. A few years ago, becoming a content creator was often treated as a side hustle, a form of entertainment or, at best, an unconventional career choice. Today, creators are building businesses, employing teams, influencing purchasing decisions and becoming an increasingly important part of how brands reach […]
Stories from the Frontline
Whether you’re a creator, brand, or agency, investor, or just curious about the future of digital commerce, the Twiva Newsroom is your inside track. Bookmark this page and check back often, as the Twiva story is just getting started.