We break down the strategies, results, and impact behind our most innovative collaborations to inspire creators and brands alike.
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How Brands Can Use Live Content to Turn Attention into Sales
A customer can discover a product, watch it being demonstrated, ask a question, get an answer and make a purchase without ever leaving the experience. That is the opportunity behind live commerce. Social media has changed how people discover and evaluate products. Consumers are no longer relying only on billboards, TV ads or product pages […]
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Why Consumers Trust Creators More Than Brand Advertising
For years, brands have invested heavily in advertising to tell consumers what to buy, why they should buy it, and why their product is better than the competition. But something has changed. Consumers are no longer relying only on advertisements to decide what deserves their attention. They are asking creators. They are watching product reviews […]
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Going Viral Is Not the Finish Line: How Creators Can Sustain Their Hype
Going viral feels like winning. For a creator, one video can suddenly bring thousands of followers, millions of views, brand enquiries and a level of recognition that did not exist a week earlier. Then comes the dangerous question: What do you do next? Because the internet has a short memory. Today’s biggest creator can become […]
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HEHA Movers: Business of Going Viral & Brands Trend-Jacking
Heha Movers, a comedy concept that quickly became one of Kenya’s most recognisable online moments.
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Creator Campaign Brief: 15 Essential Elements for a Winning Influencer Marketing Campaign
A creator campaign can have the right creators, the right budget and the right product and still go wrong.
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10 Mistakes Brands Make When Working with Creators
Here are 10 common mistakes that can turn a promising creator campaign into an expensive lesson.
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How Affiliate Marketing Can Help Creators Make More Money
You create. You recommend. Your audience purchases. You earn a commission.
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Will AI Replace Content Creators?
Yes, AI will replace some creator work. But that isn’t the same thing as saying AI will replace content creators.
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Buying Journey Evolution: How Creators Are Changing Consumer Habits
There was a time when buying something online was relatively straightforward. But not anymore.
Stories from the Frontline
Whether you’re a creator, brand, or agency, investor, or just curious about the future of digital commerce, the Twiva Newsroom is your inside track. Bookmark this page and check back often, as the Twiva story is just getting started.