Your one-stop hub for everything Twiva

We break down the strategies, results, and impact behind our most innovative collaborations to inspire creators and brands alike.

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  Upgrading Your Smartphone This Easter Season? Here are 8 Key Things You Must Consider

  Choosing the right smartphone can feel overwhelming in today’s fast-evolving tech landscape. Every year, new models hit the market boasting cutting-edge features, but many of the essentials remain constant. Whether you’re looking to upgrade from an older model or buying your first phone, this guide covers the timeless factors to consider before making your purchase […]

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  Affiliate Marketing vs Social Commerce: 3 Key Differences You Must Know!

  In today’s digital landscape, two leading strategies that have emerged are social commerce and affiliate marketing. Although they share similarities, each approach offers unique benefits and challenges. As such, brands and marketers continue to seek innovative ways to drive sales while engaging consumers on their favorite online platforms. In this blog, we’ll explore the differences […]

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  Simplified Social Media Tips for Small Businesses [Updated 2025]

  For small businesses in Kenya, digital marketing has become a cornerstone of business growth, with 67% using platforms like Facebook and Instagram for promotion. Social media is not just a trend—it’s a powerful tool that can transform your business, regardless of size. For MSMEs (Micro, Small, and Medium Enterprises), embracing digital marketing is key to […]

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  8 Tips to Help You Pick the Best Influencers for Your Campaign

  In today’s digital landscape, influencer marketing has emerged as one of the most effective ways to build brand awareness, drive engagement, and realize sales. But with so many influencers, choosing the right ones to partner with can be daunting. We have developed this guide to help you navigate the process by breaking down the essential […]

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  Content Creators & Influencers: 4 Game-Changing Differences You Should Know

  The digital landscape thrives on two pivotal roles: content creators and influencers. These terms, despite being used interchangeably, represent distinct roles within the online ecosystem, each with unique characteristics and ways of interacting with brands. While both shape online trends and consumer behavior, their approaches impact how brands collaborate with them for campaigns. Here’s a […]

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  5 Easy Ways of Making Money Online for the Kenyan Youth

  This guide explores practical, sustainable ways Kenyan youth can make money. In today’s rapidly evolving digital landscape, Kenya’s youth are discovering innovative ways of making money online. With internet penetration steadily rising and digital skills becoming increasingly valuable, young Kenyans have unprecedented opportunities to earn a living through various online platforms. Among these opportunities, social […]

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  Livestream Selling: A Simple Guide to Understanding How It Can Benefit Your Business

  In today’s rapidly evolving digital landscape, businesses continually seek innovative ways to engage with consumers and drive sales. One such method that has gained significant traction in recent years is livestream selling- a dynamic approach that combines the immediacy of live video with the convenience of online shopping. It creates an interactive experience that resonates […]

• 7 New & Exciting Trends Shaping Influencer Marketing in Africa in 2025

  Our research shows these are the 7 key trends redefining influencer marketing in Africa for 2025, blending global insights with local flavor.  1. Hyperlocal Storytelling: Celebrating Africa’s Diversity African consumers crave content that reflects their lived experiences. In 2025, campaigns will prioritize localized narratives that spotlight regional traditions, languages, and community values. For example, Kenyan […]

• Exciting Social Commerce Trends Shaping the Future of Africa’s Entertainment & Media

  At Twiva, we help brands and influencers harness the opportunities that social commerce brings to drive sales and engagement.