Source: Mpasho
By: Geoffrey Mbuthia

Twiva, Africa’s leading creator monetization platform, has secured investment from the Sony Innovation Fund, the corporate venture capital arm of Sony Group Corporation.

The investment marks a significant milestone in Twiva’s journey to build a thriving digital ecosystem; empowering creators to monetize their influence and enabling brands to drive authentic commerce and engagement across Africa.

This investment is part of the Sony Innovation Fund’s growing commitment to Africa, aimed at unlocking the potential of emerging digital ecosystems; particularly within the entertainment industries.

Twiva becomes one of the early pioneering companies in Sony Innovation Fund’s Africa-focused portfolio, catalyzing the growth of the continent’s vibrant creator economy.