Source: Standard Media

Twiva, an influencer campaign management company, has unveiled a new platform for digital marketing which will be the link between content creators and businesses.

The new platform will ensure businesses get value for the money in marketing by pegging sales as part of the contract.

The platform will also make it easier for businesses to access influencers and vice versa. They will also have a preference to pick the products or services they want to market which are aligned with their brands.