Your one-stop hub for everything Twiva

Stay up to date on Twiva’s growth journey, 
from funding rounds and strategic partnerships to key milestones that mark our evolution.

• 

  Simplified Social Media Tips for Small Businesses [Updated 2025]

  For small businesses in Kenya, digital marketing has become a cornerstone of business growth, with 67% using platforms like Facebook and Instagram for promotion. Social media is not just a trend—it’s a powerful tool that can transform your business, regardless of size. For MSMEs (Micro, Small, and Medium Enterprises), embracing digital marketing is key to […]

• 

  The Power of Storytelling: A Guide for Influencers and Content Creators

  In today’s digital landscape, authenticity is the currency of influence. Audiences crave realness, not just polished feeds or staged product placements. This is why personal storytelling has become a powerful tool for influencers: it builds trust, creates emotional connections, and sets you apart in a crowded space. But there’s a fine line between being relatable […]

• 

  The 100 Men vs 1 Gorilla Phenomenon: How Content Creators Can Ride the Wave of Viral Debates

  Why Trending Topics Matter In the fast-paced world of digital content, trending topics are gold mines for creators and influencers. Viral debates like “100 men vs 1 gorilla” capture public imagination, spark heated discussions, and generate massive engagement across platforms. Leveraging these moments can help creators boost visibility, attract new followers, and establish themselves as […]

• 

  10 Tips for Content Creators: How to Co-Create Content That Aligns with Brands for Successful Collaborative Campaigns

  In today’s creator economy, for content creators, forging effective co-creation partnerships with brands is both an art and a science. This blog distills key strategies content creators can apply to ensure campaigns resonate authentically and deliver measurable impact. You’ll learn how to align goals from the outset, conduct rigorous partner and audience research, establish clear […]

• 

  The Hidden Tax Burden in Influencer Marketing and How They Inflate Your Campaign Costs

  Influencer marketing has exploded as brands chase authentic audience engagement. It looks simple: you pay an influencer, they post about your product, and sales follow. But behind the scenes, there’s a hidden burden that can quietly inflate your budget and leave finance teams scratching their heads. Today, we’re pulling back the curtain on the two […]

• 

  A New Chapter in Financial Innovation: Twiva Joins Visa Accelerator Program – Africa 2025

  Twiva has been accepted into the prestigious Visa Accelerator Program 2025!

• 

  Creator Niche: 4 Key Lessons from Twiva’s First Webinar 

  On September 11, 2025, we officially kicked off Twiva’s Level Up Webinar Series, and what a way to start! Our very first session, “Stop Posting Blindly: Unlock the Power of Focus as a Creator,” brought together creators, marketers, and curious minds from all corners of the digital space. And if you weren’t there, don’t worry, […]

• 

  Twiva’s Inaugural Influencer Round Table: Brewing Success, One Creator at a Time 

  The air at 254 breweries was buzzing with creativity and collaboration as Twiva hosted its first-ever Influencer Round Table. More than just an event, it was a powerful gathering of over 30 of the most dynamic creators in the digital realm, all coming together to listen, learn, and lay the foundation for a more prosperous […]

• 

  How to Vet Creators for True Impact: Level Up Webinar Recap

  Influencer marketing in Kenya is evolving fast, and brands are quickly realizing that for creators, bigger numbers don’t always mean bigger impact. On Thursday 25th September 2025, Twiva hosted its second Level Up Webinar, featuring fashion and lifestyle creator Najma Ali and talent manager Charles Wahinya as guests, and moderated by Ted Muganda, a Senior […]