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• 10 Most Influential Fashion Celebrities in Kenya You Need to Know.

  They always say, “Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and, above all, attitude.” Fashion celebrities in Kenya are taking the industry of influencer marketing by storm. Who are they? What are […]

• The Power of Micro and Nano Influencers in Kenya to Local Businesses | 2022.

  The covid-19 pandemic taught the Economy “reasons why there has always been an urgent need of utilizing the power of Micro and Nano influencers in Kenya” for marketing and reaching out to buyers more. Despite the consumer realm filled with so many initiatives in Kenya that aim at supporting local businesses, the effect of luring […]

• Why Social Customer Research Is Important With A Social Commerce Strategy in 2023

  Social customer research is very important. Many marketers and entrepreneurs will admit that giving social media audiences what they deserve at the right time will probably boost engagements and drive more sales for brands. However, most of them have had the challenge of getting feedback and finding the exact need required in the market. Feedback […]

• Why Brands Target Nano and Micro-Influencers in Kenya.

  Big and small brands are actively turning their focus on small-time social media influencers, these include both the Nano and micro-influencers in Kenya. While Mega influencers continue to be extra costly, brands that work with Nano and Micro-Influencers are leveraging their power in order to boost their relevance in the market through positive/active brand awareness, […]

• Insightful Tips To Sell After Setting Up Your Twiva E-Shop As an Influencer in Kenya.

  Every Influencer wants to make a sale after registering on any influencer-powered social commerce platform in Kenya. Setting up your Twiva E-shop to completion would not only guarantee you an influencer gig but also open your influence to multiple revenue streams that you have never expected. As an influencer in Kenya with a Twiva E-shop, […]

• Fast Rising TikTok Micro-Influencers in Kenya to Follow Right Now – Marketing Trends 2023

  Are you looking for good picks of micro-influencers in Kenya to promote your brand or you are just an ordinary business or person willing to find best performing TikTok accounts of great interest? In this case, you need to pay attention to these fast-rising TikTok Micro-influencers in Kenya. As creative content creators in the fastest-growing […]

• Influencer Marketing in Kenya in 2022: Top Tips & Tricks

  Influencer marketing in Kenya has gained more traction compared to a few years earlier. However, brands have gradually adopted the term, creating a positive ripple in the now-booming industry. In the last five years, influencer marketing in Kenya has grown from being a subordinate strategy in marketing to being the most valuable and highly sought […]

• Powerful Social Commerce App In Kenya 2022; How A Boutique Business Grew In Only Two Months

  This is the entrepreneurial story of Kate, long before she knew of an existing social commerce app in Kenya that changed her business and life for good. For years now, Kate’s boutique had been struggling. Long days of market denials – simply trying to identify the right audience to showcase her fashion. Despite her idea […]

• 5 Important Social Commerce Examples in Kenya You Must Know

  You interact with types of social commerce almost every day! Either on Facebook or Instagram, you must have witnessed certain types of social commerce examples you did not know of. You are wondering why there is too much social commerce buzz!  Almost everyone is crediting this with all the advantages it has brought into their […]