If you haven’t noticed, there’s a shift: new colors, a refreshed logo, a palpable energy, and it is more than a simple aesthetic update.  

The rebrand of Twiva is a definitive step in our strategic evolution. This is not just about changing our look; it’s about claiming our true identity: Twiva is the only creator-first ecosystem built to turn creativity into lasting value.  

This rebrand cements our role not just as a player in the creator economy, but as the platform powering it.  

The Tipping Point for Creators 

Africa’s creator economy, expected to reach nearly $18 billion by 2030 is now at a tipping point with a projected growth of over 28% Compound Annual growth Rate (CAGR). The influencer marketing spend is rapidly rising, particularly in markets like Kenya, with more young people choosing digital creation as a viable path for both income and identity.  

Yet, the glitter of a viral trend often hides a tougher truth: creators often face unstable incomes, limited professional tools, and a significant lack of trust within the industry. Without clear structure and reliable support, even the most talented creators struggle to build sustainable livelihoods. 

The new Twiva is not just a platform; we are the tech-enabled backbone of Africa’s creator economy, resolving the critical issues of trust, scale, and sustainability. 

The Step Change: Reliability, Structure, and Opportunity 

This new chapter is our commitment to deliver what the industry has been missing:  
✔ Reliability 
✔ Structure 
✔ Opportunity at scale  

We are focused on helping creators build tomorrow’s careers, not merely today’s campaigns. 

Our ecosystem is comprehensive: Powered by technology, Fueled by a thriving community, and Designed for the long game. Twiva goes beyond the simple connection; we equip creators with the full stack of tools, networks, and financial infrastructure they need to learn, earn, grow, and scale their entire business. 

While our technology is the powerful engine driving reliability, precision, and immense reach, our core focus remains deeply human. Every feature and partnership we develop is designed to empower creators to do what they do best – create! As Twiva, we’ll handle the heavy lifting of reach, relevance, and ultimately, results. 

Our very name, taken from the Kamba word “Twîî va” meaning “WE ARE HERE”, is more than a title; it is an unshakable promise. It is a promise of permanence in an industry that often feels fleeting and unstable. 

A Unified Vision: The Branded House 

To deliver this value seamlessly, Twiva is operating under a unified Branded House Model. This creates strength in recognition and avoids the fragmentation that hinders growth. 

The masterbrand, TWIVA, is strictly creator-first. From there, we have 5 solutions for empowering creators, drawing their power, trust, and authority from the core brand:  

▪ Twiva Pay 

The Most Seamless Way to Get Paid 

Twiva Pay delivers fast, secure, guaranteed payments for creators and brands. It removes the friction that slows down creative work, ensuring money moves as quickly as the content creators produce. 

▪ Twiva Commerce 

Where Influence Becomes Income 

This arm of Twiva turns content into commerce. It gives creators and businesses a modern way to sell through influence, blending reach, authenticity, and seamless customer journeys. 

▪ Twiva Influence 

High-Impact Connections Built on Trust 

This is the matchmaking engine of the ecosystem, pairing creators, brands, and agencies for campaigns that deliver performance, not guesswork. 

▪ Twiva Academy 

Skills That Unlock the Next Level 

Knowledge is power. Twiva Academy equips creators with the knowledge, tools, and guidance to turn passion into a profession. Learning becomes practical, accessible, and directly tied to real growth. 

▪ Twiva Livestream 

Influence in Real Time 

For anyone looking to turn audiences into buyers instantly, Twiva Livestream is the solution for you. It brings entertainment, engagement, and commerce together in a single interactive format. 

Our Purpose Statement is simple: “Twiva exists to unlock the true value of the creator economy, empowering creators with a connected ecosystem and full stack of support to build sustainable growth”. 

For our partners, brands and agencies, Twiva is the necessary bridge to high-impact influence, fueled by data and tech. We offer a trusted, transparent ecosystem built for tangible performance. This gives agencies the reliable partner they need to optimize resources and gain an edge in pitching to their clients. 

Let’s Shape the Future Together 

This rebrand is a declaration of our vision: To unlock lasting value at every stage of the creator journey, building a trusted, tech-enabled ecosystem where creators, brands, and agencies thrive together. 

“Our rebrand isn’t just a change of skin; it’s a reflection of our evolution. Twiva has grown from a platform that connects people to opportunities into an ecosystem that powers the entire creator economy. This new look and feel reflects the scale of our ambition, the sophistication of our technology, and our long-term commitment to creators, brands, and partners. It signals that we are not just participating in the future of influence driven commerce, but that we are building the infrastructure that will define it.” Stanley Mumo, Chief Growth Officer – Twiva.  

To our Rising Creators, who are hungry for growth: you no longer have to settle for fragmented tools. Twiva delivers the clear, comprehensive support you need to turn your passion into a viable career. 

To our Thriving Creators, who are focused on building lasting ventures: we offer the professionalism, efficiency, and creative freedom you value as you maintain your leadership and relevance. 

The time has come for Twiva to take its place, unequivocally, as the infrastructure of Africa’s creative future. We are not just keeping pace with the creator economy. We are shaping its next generation, one success story at a time.