Our Stakeholders, 

As 2025 draws to a close, I want to take this moment to speak directly to you – our creators, brands, agencies, partners, and the incredible team behind the scenes. YOU make Twiva what it is. 

This year was about building toward our vision of unlocking lasting value at every stage of the creator journey, by building a trusted, tech-enabled ecosystem where creators, brands, and agencies thrive together.  

We also scaled our internal capabilities to support our mission of empowering creators with enduring access to opportunities, tools, and support that can help them grow, scale, and build lasting success.  We added to our team of dedicated staff members and strengthened leadership across Marketing, Commerce, Influence, Twiva Pay, and Product Development. 

2025: A Year of Exponential Growth 

Our achievements this year have set a new standard for the creator economy in Africa: 

• Strategic Investments: We secured investment from strategic investors including the Sony Innovation Fund (SIF). This partnership validates our model and accelerates our mission to build Africa’s most impactful creator-powered economy. 

• User Milestones: Our community is larger than ever, having registered over 50,000 new creators in 2025 alone. 

• Blue-Chip Collaborations: We’ve proven the power of our platform through successful campaign collaborations with leading brands and top-tier agencies across sectors such as finance, mobility, and marketing. 

• Financial Innovation: Our inclusion in the Visa Accelerator Program (Africa 2025) gives us access to Visa’s world-class technology and network, that we can leverage to scale our solutions, particularly Twiva Pay, across the continent. 

Empowering the Ecosystem 

We believe creators need more than just visibility; they need skills and community. This year, we deepened our impact through: 

• Twiva Pay: We are proud to highlight the introduction of Twiva Pay, a comprehensive financial engine for the creator economy. Twiva Pay is positioned to financially empower creators at every stage of their journey, from seamless payment acquisition and processing to providing critical access to credit, micro-insurance, and micro-saving services.  

• Twiva Livestreams: Another major milestone was the launch of Twiva Livestreams, which offers a transformative way for brands and creators to connect. By blending entertainment with instant purchasing, Twiva Livestreams allows creators to engage their communities through interactive mobile friendly games, showcase products in real-time and drive immediate sales, answer questions, and receive gifts, all within a single, interactive broadcast on our platform. 

• Strategic Alliances: Our growth was significantly bolstered by strategic partnerships with leaders in technology and finance, which have provided our community with a solid foundation for success. These alliances have allowed us to strengthen our technology, accelerated our financial innovation, while simultaneously opening new routes for authentic market access across the continent.  

• Educational Partnerships: Our strategic partnerships with leading educational institutions have allowed us to engage and mentor the next generation of creators through active participation in various campus tours and apprenticeship programs. 

• Professionalizing the Creator Economy: This year, we doubled down on our commitment to professional excellence through our Knowledge Sharing ecosystem- Twiva Academy. Through Twiva Masterclasses, Influencer Roundtables, and our signature Level Up webinars, we are bridging the gap between “content creation” and “business management,” providing our community with the strategic insights needed to scale sustainably. 

Unlocking The Potential of Africa’s Youth 

Beyond the technology we build, we are driven by a deeper responsibility: tackling the continent’s youth employment challenge. We believe that creators are the new growth engine of the economy.  

In a continent where over 250 million young people are active on digital platforms, the creator economy represents the most viable path to dignified work. 

Our goal is to build a pipeline for 1,000,000 digital jobs over the next five years. By professionalizing the creator economy and providing the financial infrastructure to support it, we are ensuring that African youths can transition from being just content creators to being legitimate digital entrepreneurs.  

The Road Ahead: One Brand, One Continent 

Next year, Twiva will evolve into a fully unified platform under one master brand. You can expect a refreshed brand experience and a more intuitive platform featuring: 

• Livestream selling and smarter AI-powered campaign matching. 

• Expanded financial services including savings, credit, and long-term empowerment tools. 

• Creator Media Kits: We are introducing professional “Resumes for Creators” to help you showcase your data-backed impact and secure higher-value brand deals with ease. 

• Access to Credit for Creators: To solve the challenge of delayed payments, creators will be able to access cash advances against their pending invoices, giving them a consistent cash flow. 

• Continental Expansion: Recognizing that the creator economy is a continental opportunity, we are looking to broaden our horizons into new countries in Africa. 

My Promise 

• To our creators: At Twiva, being Creator-First Always is our guiding principle. And we don’t just build for you, we build with you to ensure our ecosystem solves the real-world hurdles you face of inconsistent income and fragmented support. 

• To our brands and agencies: We are committed to delivering measurable results, lower costs, and better performance. Our technology is the engine that transforms influence into measurable ROI, moving beyond vanity metrics to deliver precision-matched, performance-driven results fueled by data. We are not just here to help you keep pace with the creator economy; we are here to ensure every connection delivers real, sustainable performance. 

• To our partners and team: Thank you for believing in the vision and showing up every day to build something that matters. 

Twiva means “WE ARE HERE” and we exist to unlock the true value of the creator economy, empowering you, creators, with an ecosystem to build sustainable growth.  

Happy festivities!  

Peter Kironji, 
CEO & Co- Founder, Twiva