Source: We are Tech Africa
By: Melchior Koba

Peter N. Kironji builds bridges between small businesses and social media influencers to boost online sales. He focuses on turning ideas into real opportunities through digital commerce.

Kironji, a Kenyan tech entrepreneur and engineer, co-founded and leads Twiva, a social commerce platform that uses influencer marketing. Twiva links small and medium-sized enterprises (SMEs) and micro-businesses with micro-influencers and content creators who promote and resell products on social networks.

Launched in 2020, Twiva lets anyone become a reseller or influencer. Users create an account, pick products, and share them on Facebook, Instagram, WhatsApp, and other platforms. Influencers earn commissions between 5% and 10% per sale, generating income while expanding businesses’ reach.

For businesses, Twiva offers a centralized interface. It manages online stores, tracks influencer campaigns, and automates sales and payments. The platform consolidates product management, marketing, transactions, and reporting to make digital commerce easier for local companies.