Source: KBC
By: Ronald Owili

The Kenya Private Sector Alliance (KEPSA) is targeting to support job creation among the youth by leveraging social commerce which is gaining traction in the country.

Through the Twende Digital Project in partnership with Twiva, KEPSA unveiled the third cohort of young people who will help boost Small and Medium Enterprise (SME) digital capabilities through social commerce.

“Twende Digital creates a powerful synergy where SMEs and young people grow together. While SMEs gain critical digital expertise and market access, young people earn meaningful, decent jobs as resellers through social and influencer marketing strategies. This win-win model fosters economic development and resilience and contributes to closing the unemployment gap in Kenya,” said Dr. Ehud Gachugu Ag. Deputy CEO and Global Director of Youth & Jobs at KEPSA.